Digital Marketing Specialist

Job Summary:

We are looking for a highly creative and results-driven Digital Marketing Specialist to join our team. This role will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. You will play a key role in increasing brand awareness, driving web traffic, and acquiring leads/customers through various digital channels.

---

Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence across platforms (e.g., Facebook, Instagram, LinkedIn, X, etc.).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Manage online reputation and engagement strategies.

---

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven working experience in digital marketing (2+ years preferred).
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, HubSpot, Hotjar, etc.).
• Experience in setting up and optimizing Google Ads and social media campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Proficiency in content management systems (WordPress, Webflow, etc.) is a plus.
• Strong understanding of marketing automation tools and CRM platforms.

---

Preferred Skills:

• Strong communication and copywriting skills.
• Creative thinker with data-driven decision-making ability.
• Basic graphic design skills (e.g., Canva, Adobe Photoshop, Illustrator).
• Familiarity with video editing tools (like CapCut, Premiere Pro) is a bonus.
• Ability to multitask and meet deadlines in a fast-paced environment.

---

Benefits:

• Competitive salary and performance-based bonuses.
• Flexible work hours and remote working options.
• Opportunities for professional development and certifications.
• Friendly and collaborative work environment.
• Paid time off, holidays, and health benefits.