Brand & Marketing Manager – FMCG

Job Type: Full-time

About the Role:
We are seeking an experienced Brand & Marketing Manager to lead brand strategy and marketing initiatives within the FMCG sector. This role requires a dynamic leader who can develop strong brand positioning, execute impactful campaigns, and ensure consistent brand identity across all customer touchpoints.

Key Responsibilities:

• Develop and execute both short- and long-term brand strategies to meet business goals.
• Manage brand positioning, tone, and visual identity across all channels.
• Lead integrated marketing campaigns (digital, social, ATL, BTL, influencer marketing).
• Conduct market research and analyze consumer insights to guide brand decisions and product innovation.
• Monitor brand performance and market trends, using analytics to drive improvements.
• Collaborate with Product, Sales, Digital, and PR teams to ensure brand consistency.
• Develop and manage budgets for branding and marketing initiatives.
• Oversee packaging design, branding elements, and promotional materials.
• Manage relationships with external agencies and vendors to produce high-quality, on-brand content.
• Serve as a brand ambassador both internally and externally.

Qualifications & Experience:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in brand management or marketing, preferably in FMCG.
• Strong understanding of brand positioning, market trends, and consumer behavior.
• Experience in managing ATL, BTL, and digital campaigns.
• Excellent leadership, communication, and analytical skills.
• Proven ability to manage budgets and deliver results in a fast-paced environment.

Skills Required:

• Strategic thinking with creative problem-solving abilities.
• Proficiency in marketing tools, analytics platforms, and campaign management.
• Strong organizational and multitasking skills.