Digital Marketing & E-commerce Head

Salary: PKR 250,000 – 300,000 per month
Location: Islamabad
Job Type: Full-time | On-site

Role Overview:

We are seeking a results-driven Digital Marketing & E-commerce Head to lead our online marketing and e-commerce operations. This role requires strategic thinking, data-driven decision-making, and strong leadership to drive brand growth, digital engagement, and online sales performance.

Key Responsibilities:

• Develop and execute digital marketing and e-commerce strategies aligned with business objectives.
• Oversee SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns.
• Manage online sales platforms, product listings, and promotional campaigns to maximize conversions.
• Analyze performance metrics to optimize marketing ROI and e-commerce sales growth.
• Lead and mentor a digital marketing and e-commerce team to achieve KPIs.
• Implement customer acquisition, retention, and loyalty programs.
• Collaborate with product, sales, and creative teams to ensure brand consistency.
• Research market trends, competitor activities, and emerging digital technologies.
• Ensure seamless integration between marketing campaigns and e-commerce platforms.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing and e-commerce management.
• Proven track record in scaling online sales and managing high-budget campaigns.
• Strong knowledge of Google Ads, Facebook Ads, SEO/SEM, and analytics tools.
• Experience with Shopify, WooCommerce, Magento, or other e-commerce platforms.
• Excellent leadership, communication, and project management skills.

Preferred Skills:

• Experience in omnichannel marketing and cross-border e-commerce.
• Certification in Google Ads, Facebook Blueprint, or similar.
• Understanding of CRM and marketing automation tools.