Direct-to-Consumer Marketing Officer (Nankana Sahib)

Job Overview:

As a Direct-to-Consumer Marketing Officer, you will be responsible for strategizing, executing, and optimizing marketing campaigns to directly connect our paint products with consumers. Your role will involve promoting products through on-site visits to customer locations such as construction sites, home renovation projects, and retail partners, while driving brand awareness and sales growth. You’ll play a key role in building relationships, providing product knowledge, and ensuring customer satisfaction.

Key Responsibilities:

1. Site Sales & Promotions:
   • Visit potential customer locations (construction sites, home renovation projects, paint stores) to promote and sell our paint products.
   • Provide on-site guidance to customers in selecting the right products based on their specific needs.
2. Relationship Building & Customer Engagement:
   • Develop and maintain strong relationships with contractors, painters, and retail partners to drive sales and brand loyalty.
   • Offer personalized recommendations and support to customers to ensure satisfaction and repeat business.
3. Product Knowledge & Customer Support:
   • Develop an in-depth understanding of our paint product range, including features, benefits, and applications, to assist customers effectively.
   • Provide guidance on product usage, application techniques, and maintenance.
4. Inventory Management & Coordination:
   • Monitor on-site inventory, manage stock levels, and work with the logistics team to ensure product availability.
   • Coordinate product replenishment to maintain stock levels at customer locations.
5. Market Insights & Reporting:
   • Collect customer feedback and market insights to provide valuable information for improving our product offerings and marketing strategies.
   • Regularly report sales data, customer trends, and feedback to management.
6. Safety and Compliance:
   • Adhere to safety protocols and ensure compliance with all health and safety regulations during site visits.

Skills & Qualifications:

• Proven Experience: 1-2 years of direct sales experience, preferably in the paint, construction, or related industries.
• Industry Knowledge: Knowledge of paint products, application techniques, and market trends.
• Communication Skills: Strong interpersonal and communication skills to build relationships with customers and partners.
• Independent & Adaptable: Ability to work independently, manage time efficiently, and adapt to changing customer needs.
• Travel Willingness: Willingness to travel to customer locations and worksites as needed.
• Results-Driven: Strong customer-centric mindset with a focus on achieving sales goals.

Salary & Benefits:

• Base Salary: PKR 32,000/-
• Incentive & Commission: PKR 30,000/- to PKR 40,000/- based on performance
• Additional Benefits:
  • Medical coverage
  • Paid sick leaves and annual leaves
  • Provident fund
  • Travel allowance (Fuel on company card)